Franchise Master Class

What Can the Franchise Model offer my Business?

Programme Detail

Find out about the Franchise Model and much more in this 1 Day Master Class facilitated by The National Franchise Centre.

Duration: 1 day
Dates: Subject to demand 

Cost: €150

No: 10-15 people Max

Focus Areas


I want to Grow the Business BUT!!!

  • It’s hard to find motivated unit managers
  • It takes a lot of time to grow.
  • The Financial Investment required is a limiting factor.
  • You have options!

I need to Start thinking Growth.

  • I'm not sure what Business Growth Models are available to me? 
  • What exactly is franchising and how does that differ from a licence or other growth options.
  • I want honest, unbiased information.
  • The NFC can give you unbiased information!

I Don't have Time!

  • I am interested but my business is very busy. 
  • I spend my time working 'in' the business versus 'on' the business.
  • It’s all about the practical application for me.
  • The Franchise Master Class is output driven!

9am -1pm 

  • The Basics: Franchise Terms/ Stakeholders/ Expansion Formats Including Distributorship, Licence, Reseller agreements etc.
  • The Essentials: Legal Considerations/ Exposure/ Confidentiality/ Agreements


  • The Detail: SOFTO Analysis/ Building a successful Structure
  • Future Steps: Business Checklist

Trainer: David Killeen is Chairman of the Irish Franchise Association and managing partner of Killeen & Associates, franchise consultants. He holds a B.Comm from UCD, Diploma in Strategic Planning through the IMI and is a graduate member of the IITD. As General Manager, Retail Brands Division of Vantage Wholesale, David was instrumental in launching the Costcutter retail brand in Ireland. Subsequently as franchise Development manager with Statoil he developed the first business format franchise in the convenience store sector under the Fareplay retail brand.

For further information please contact Martina at The National Franchise Centre / 061 293550