Who Should Partake?

Programme Detail

Owner/Managers of:

Businesses looking at expansion

Franchises who want to fine-tune their model

Duration: 5 days (delivered across 3 weeks)
Dates:  Available Upon Request
Venue: Limerick

Cost: €495

No: 10 people Max

Confidentiality: We ask all participants to sign confidentiality agreements
Competition: We vet participants to ensure no conflict of interest and give priority to first booking if one presents itself.

Focus Areas

The Fundamentals:
Documentation/ Support Structures Required/ Best Practice/ Impact of Franchise on the Core Venture…

Legal Considerations:
Fees/ Territory/ Royalties/ Terminations…

How to Budget for Investment / Examining Current Performance/ Cost Management….

Brand Development
Ability to transfer to larger national/international markets/ Multi-Unit Marketing Strategies…

Case Studies:
The Good the Bad & The Ugly

Systemisation & Transition :
Controls  & Systems for Franchise/ KPI’s & Reporting …

Franchise Relationships & Development
Choosing the Right Franchisee/ Advisory Councils/ Committees/ Dispute resolution…

Franchise Implementation & Progression
Progression plan & Action Requirements/ Development Plan


  • Profile on the National Franchise Centre website
  • Use of Boardrooms during the programme
  • Free WiFi (on-site)
  • Access to Enterprise Ladder Fund
  • 1 Year Limerick Chamber Membership (sponsored after Graduation)

For further information please contact Martina at The National Franchise Centre
mmcgrath@limerickchamber.ie / 061 293550